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Website Marketing - UK - Ireland
Granite Worktops -



Granite Worktops UK Ireland

Granite Worktops:

  • Granite Worktops are made by, a new UK company:
  • Granite Worktops are becoming very popular in UK
  • Granite worktops appear to be the centre of kitchen design for 2004. history:
  • The company began trading on the internet about September 2003
  • Protocol began website marketing Polished Stone in October 2003
  • There was no Google rank at this time.
  • The website marketing programme began 20th November
  • By 3rd Jan 2004 - Google ranking had risen from zero to 5 (now 4)
  • 20 results in Google top-20 over 13 search terms by 3rd Jan 2004.
  • Site visitors went from 5/day in Jan, 50/day in April and 100 in July.
  • 1.1% of visitors place an order.
  • Orders rose to UK£20-30,000/month by April 2004

Promotion summary;

  • The budget for this promotion is c. £5,000 per annum
  • Cost of promotion is best represented as being c. 4% of GP
  • 40% of the budget is spent on directory entries.
  • Selected directory were chosen to promote this website because the Polished Stone website began with a tainted IP address.
  • A new IP address was provided in June 2004, but the directory entries still outshine the home site. This is expected to change by 2005.
  • Protocol is a specialist in directory optimisation.
  • Long term business seems secure with continuous enquiries.

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