Granite Worktops:

• Granite Worktops are made by Polishedstone.co.uk, a new UK company:
• Granite Worktops are becoming very popular in UK
• Granite worktops appear to be the centre of kitchen design for 2004.
  
  Polishedstone.co.uk history:
• The company began trading on the internet about September 2003
• Protocol began website marketing Polished Stone in October 2003
• There was no Google rank at this time.
• The website marketing programme began 20th November
• By 3rd Jan 2004 - Google ranking had risen from zero to 5 (now 4)
• 20 results in Google top-20 over 13 search terms by 3rd Jan 2004.
• Site visitors went from 5/day in Jan, 50/day in April and 100 in July.
• 1.1% of visitors place an order.
• Orders rose to UK£20-30,000/month by April 2004

Promotion summary;

• The budget for this promotion is c. £5,000 per annum
• Cost of promotion is best represented as being c. 4% of GP
• 40% of the budget is spent on directory entries.
• Selected directory were chosen to promote this website because the Polished Stone website began with a tainted IP address.
• A new IP address was provided in June 2004, but the directory entries still outshine the home site. This is expected to change by 2005.
• Protocol is a specialist in directory optimisation.
• Long term business seems secure with continuous enquiries.